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Mother Lode of Stories

New York Sun editor John B. Bogart (1848 - 1921) is best remembered for his quote about what makes news. Bogart said, "When a dog bites a man that is not news, because it happens so often. But if a man bites a dog, that is news." Bogart's definition of what makes news is illuminating and we've got a Motherlode of Stories for you - see this article.

| Audio-Visual Vault | Building Media Relationships |
| Materials on Innovation | Print Media Coverage | Virtual Media Kit |

Audio-Visual Vault

  • Fly me to the Moon. A wonderful 45-minute piece on why we should pursue moon colonization in the near future. Explores the Japanese, Chinese, Indian, and U.S. approaches in going to the moon. CSA Project Manager Matt Everingham is quoted.
    The radio piece is a great Theater of the Mind (TOM) segment and gives an exciting look into what going to the moon entails. Great for journalists and California Innovation Corridor participants in particular who what want added perspective on how the Regolith Excavation Challenge added to the creation of this story.
    It is available here in two parts.
  • Fly-me-to-the-Moon-1.wma (26mb)
  • Fly-me-to-the-Moon-2.wma (26mb)

  • Video on History of the Aerospace and High Tech Industries in California. Sponsored by the California Business, Transportation, and Housing (BTH) agency and the California Space Authority (CSA), the 13-minute video captures the huge innovation heritage of the State in space and aerospace. Emhasis on the power of collaboration shaping the future of Space Tourism, bio-tech, pharma-tech, and nano-tech industries is captured with superb quotes from BTH Director Dale Bonner, CSA Executive Director Andrea Seastrand, and Labor and Workforce Development Agency (LWDA) Director Victoria Bradshaw. Has a lot about collaboration and innovation being the cornerstone for future growth. Excellent video for media, policy makers, and California Innovation Corridor participants.
  • The Video is available here

  • Planetary Society Interview of Regolith Excavation Challenge Participants. Host Mat Kaplan goes behind the scenes interviewing numerous regolith players about this unusual NASA Centennial Challenge involving lunar regolith excavators and their creators. Ken Davidian of NASA special projects, Deb Hirsch the executive director of the California Space Education and Workforce Institute (CSEWI), and Matt Everingham the regolith project director (CSA) are a few of the people interviewed. The international challenge invites competitors to create a lunar excavator that can operate on 30 watts of power and capable of extracting a certain amount of regolith stimulant in 30 minutes. Great radio segment for journalists, policy makers, and California Innovation Corridor participants who want the "nuts and bolts" on the event.
  • Regolith-Kaplan.wma (27mb)

| Audio-Visual Vault | Building Media Relationships |
| Materials on Innovation | Print Media Coverage | Virtual Media Kit |

Building Media Relationships

  • Honey not Vinegar in Attracting Media Works. One of the worst assumptions is to believe that if your event is new or big the press will simply show up at your doorstep. Hardly. There is a lot of psychology and practical application in how to treat journalists well. This is our CSA/California Innovation Corridor article with the goods on how best to approach journalists. Here's an excellent article for California Innovation Corridor participants who have to work with the press on an upcoming event.
  • Building-the-Best-Media-Relationships.pdf

| Audio-Visual Vault | Building Media Relationships |
| Materials on Innovation | Print Media Coverage | Virtual Media Kit |

Materials on Innovation

  • Why the California Innovation Corridor is Important and What We Can Do. Created for the U.S. Department of Labor, the DOL One-Pager gives a great deal of information on why the California Innovation Corridor is important to innovation needs in the future, the success of programs, and what we can do about it. For more information on how the WIRED initiative has created innovation hotbeds in the nation go to http://www.doleta.gov/ for articles. Great PDF snapshot for media, innovation partners and participants, and decision makers.
  • 070710-DOL-1-pager.pdf (4mb)
  • If you want to use the DOL 1-Page flier in your local outreach, the back side is available for Corridor participants to place information and events relevant to the California Innovation Corridor and your event/project. First, download the front page (pdf) then, if you want to still use the call to action segment on the back side (or just tweak it) download it as well.

  • Getting Analysts to Help on Innovation Stories. Stanford University visiting scholar Niclas Lilja talks about the value of getting outside analysts to provide in-depth understanding to articles dealing on innovation. Analysts enhance a story by providing more depth, greater credibility with the public, and incentive for journalists to study a subject, project, or event in greater detail. The article is not directly related to the California Innovation Corridor but it does underscore the value reporters would find in talking to our experts involved in innovative applications statewide. The material here is great for journalists and policy makers who value the recognition of getting quotes and hard facts from credible sources in space, aerospace, academia, business, and workforce centers.
  • Innovation-Journalism-article.pdf
  • http://www.innovationjournalism.org/

  • Being Innovative with Journalism on Innovation. Business and politics reporter at the Gothenburg Post, and Innovation Journalism Fellow 2006, Stanford University, Amanda Termén paper on how Innovative Journalism is a foundation for Innovation Journalism. The analysis is not directly related to the California Innovation Corridor, but it does talk about value of how being innovative in your reporting of innovation ideas, products, and methods helps other reports and the general public. Focus is primarily on the CNET model. This material is great for journalists covering innovation and other California Innovation Corridor participants who want to create an rich interactive site that shows what their organization or product is doing.
  • Base-for-Innovation-Journalism-article.pdf
  • http://www.innovationjournalism.org/

  • Great Innovation Quotes to Spice Up the Message. Need a few quotations to live that feature piece? Here are 20 great quotes to start that article. Most are researched, but we encourage you to confirm the validity of the quotes as well. The material here works best for journalists and California Innovation Corridor participants looking for materials to enhance presentations on innovation.
  • Innovate-California-Quotes-article.doc

| Audio-Visual Vault | Building Media Relationships |
| Materials on Innovation | Print Media Coverage | Virtual Media Kit |

Print Media Coverage

  • Cal Poly President Shares on STEM. Warren Baker, president of Cal Poly San Luis Obispo is featured in this small column from Cal Poly Magazine. Primarily background information can be used here in creating a longer piece. Relevant to journalists and decision makers in education.
  • Cal-Poly-Magazine-STEMCAP-article.PDF

  • When the Dust Settles. What happened after the Regolith Excavation Challenge on May 11, 2007. Quick snapshot of all the relevant facts. Good for journalists who want to get an inside after-competition insight on the events of the day.
  • regolith-pr070516-1.pdf

  • PearlSats Takes Kids to the Edge of Space. The PearlSats Balloon Launch that occurred in May 2007 involving nearly 400 students from Sherman Oaks Elementary in San Jose introduced children to the wonders of scientific observation and experimentation by sending small items nearly 100,000 feet into the air-the very edge of space. The event is part of a WIRED initiative in project 3.10 that focuses on mentoring students interested in science, technology, and engineering. The story was in the July/August 2007 edition of Launch Magazine. Journalists, California Innovation Corridor participants, and decision makers in government and education would find this story compelling.
  • Pearls-of-wisdom.pdf

  • Back to the Sandbox. Four teams compete in a race to excavate lunar soil. By Kenneth Brown.
  • back-to-sandbox.pdf

  • The Attraction to be Part of the STEM Inventory. The STEM Inventory is an on-line, user-friendly, STEM community built, searchable database of California and national STEM programs organized by grade level, geography and topic and targeted to students, STEM practitioners, teachers and parents. To showcase great programs, the STEM Inventory will highlight best practices amongst STEM programs, but the inventory aims to be inclusive of as many STEM programs as possible. To achieve this, the inventory relies on STEM program organizers to voluntarily enter their program's information via an on-line survey. Participation by STEM organizers is crucial; have your STEM program listed on the Inventory by visiting the address immediately below. The story material is great for journalists, policy makers in government and education, and other Corridor participants.
  • http://www.csewi.org/STEMInventory

| Audio-Visual Vault | Building Media Relationships |
| Materials on Innovation | Print Media Coverage | Virtual Media Kit |

Virtual Media Kit

Under construction...




Funding Provided by Department of Labor, Employment & Training Administration: WIRED Initiative